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About Us

America’s Small Business Development Center – New Jersey at The College of New Jersey (ASBDC-NJ @ TCNJ) is an accredited member of the ASBDC-NJ network, a network of 11 small business development centers throughout the State of New Jersey.

The ASBDC-NJ @ TCNJ provides free and confidential small business management counseling and low-cost comprehensive training workshops to assist the small business communities in greater Mercer County.

Our Mission
The ASBDC-NJ network is committed to guiding established small business owners and aspiring entrepreneurs to create and expand their business enterprises which will, in turn, result in sustainable growth, job creation and statewide economic development and prosperity.

The network, in carrying out its mission and purpose, exists to:

  • Provide unmatched customer service and personal commitment to the small business client with honest evaluations of client probability of success;
  • Bring high-value to the small business community;
  • Produce positive outcomes for entrepreneurs and established small businesses;
  • Serve communities and small businesses, facilitating economic development;
  • Lead in providing education and training to small businesses.

The ASBDC-NJ network is the recognized leader in delivering management consulting and training programs to nascent entrepreneurs, start-ups and existing small businesses as well as specialized and more advanced services to high-impact, growth-oriented businesses in New Jersey.

The ASBDC-NJ network is partially funded by the U.S. Small Business Administration (SBA)*, the State of New Jersey and The College of New Jersey.

*SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by calling 609-771-2947.

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