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Our Mission

“The New Jersey Small Business Development Centers (NJSBDC) network is committed to guiding aspiring entrepreneurs and small business owners to create and expand their business enterprises which will in turn result in sustainable growth, job creation and statewide economic development and wealth.”

America’s Small Business Development Center – New Jersey at The College of New Jersey (ASBDC-NJ @ TCNJ) is part of the statewide/nationwide network of small business development centers designed to provide free and confidential small business management counseling and low-cost comprehensive training workshops to assist the small business communities in greater Mercer County.

The ASBDC-NJ network is the premier provider of comprehensive services and programs for small businesses in New Jersey. The organization, which consists of 11 centers statewide, helps businesses expand their operations, manage their growth or start ventures. You can learn more about the ASBDC-NJ network at

The ASBDC-NJ network is partially funded by the U.S. Small Business Administration (SBA)*, the State of New Jersey and The College of New Jersey.

*SBA’s funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by calling 609-771-2947.